MEET THE TEAM
Meet Emily & Harris Lue, Owners and motorsports artists for LUE Creative.
WE ARE LUE CREATIVE
YOUR GO-TO MOTORSPORTS CREATIVE TEAM
LUE Creative is a motorsports-centric creative design agency based in Denver, North Carolina. Making fast things look good since 2013, the automotive artists, designers, and photographers Harris Lue and Emily Butler Lue have taken the agency to new heights since their partnership began in 2022. The agency acts as a bridge between automotive subcultures and national consumer brands, specializing in high-octane branding, retro-inspired merchandise, and vehicle livery design. From event shirts for your local short track's big race to creating merchandise for national brands like NIKE and Liquid Death, LUE Creative injects their signature Motorsports authenticity into every task.
EMILY LUE
Co-Owner - Artist - Brand Specialist
From Rochester, NY, Emily Butler Lue grew up with a passion for technical design, leading her to a Bachelor of Fine Arts degree from ROCHESTER INSTITUTE OF TECHNOLOGY. With over a decade of experience in the creative field, Emily is also an expert in merchandising, business management, and brand marketing, making her a valuable asset on every project. Formerly employed by PARTNERS & NAPIER, DIXON SCHWABL, STRATAGON, SWELL INK, and TRUEX MANAGEMENT GROUP, she has the experience to guide your project with a wealth of knowledge and creativity.
HARRIS LUE
Co-Owner - Artist - Illustrator
Born in Oxford, NC, Harris Lue began drawing cars as soon as he could put crayon to construction paper. His love for art led him to the East Carolina University School of Art & Design, where he obtained a Bachelor of Fine Arts degree with a concentration in Graphic Design. Now, with over a decade of experience, he is a versatile motorsports artist with a wide array of skills including digital illustration, livery design, graphic design, and photography. Formerly employed by LATE MODEL RESTORATION, NASCAR, and STEWART-HAAS RACING, he has the skills to inject automotive creativity into your brand or race team.
